Increased online visibility for an animal health pharmaceutical company by 421.57%

ISSUE

Essential landing pages were not being crawled by search engines

During an SEO audit of a client’s website, critical crawlability issues were identified that hindered search engine crawlers from effectively indexing the site.

Agency: AdFarm

My role: SEO stategy, information architecture

SOLUTION

Fix technical SEO issues

  • Numerous pages on the website were set to redirect to themselves, causing infinite loops.

  • URLs in the XML sitemap redirected to another website and included broken pages.

  • The absence of drop-down menus forced users to navigate through multiple layers of pages to find content.

  • Broken overview pages created stop gaps in crawlability.

Revised website structure recommendation

Excerpt from the SEO audit.

RESULT

Total clicks increased by 351.69% and total impressions increased by 421.57% between June 2023 and 2024.